The Beat

VISC405

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Type of Project:
Launch Campaign

Year:
2025

Fonts:
Franklin Gothic
Goudy

Programs:
InDesign, Illustrator, PS

The Beat is a conversational news app, launching a campaign targeted to college students in collaboration with the New York Times.

This branded campaign would encourage students to connect and learn more about the news. Students could interact with the app and share their opinions on local stories. This week-long scheduled launch would include different events and advertising opportunities for the rollout of the new app, ending in a campus debate day

type work